This 204-page paperback book includes the 52 weekly emails (each a single chapter) described to the right along with six (6) bonus chapters, itemized to-do lists at the end of each chapter and a suggested weekly execution plan.
If you're willing to wait a full year, you can get almost all the same information (except the six bonus chapters, itemized to-do lists & suggested weekly execution plan) for free. You'll receive one chapter by email each week for a year.
"Webify Your Business, Internet Marketing Secrets for the Self-Employed" offers a comprehensive and detailed marketing roadmap for entrepreneurs, small business owners, commission salespeople and service professionals who wish to grow their business online. The steps described in this book lay the foundation for an impressive and sophisticated internet presence.
Today’s professionals understand the internet offers tremendous business opportunities but they lack practical strategies to take action. Existing resources are too technical, too simplistic or too expensive. Meanwhile, new tech-savvy competitors steal customers from under their feet. For these professionals, online profits seem unattainable.
"Webify Your Business" provides the solution. Short and concise chapters are presented in a deliberate and strategic sequence designed to maximize results. Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end, allowing the reader to take immediate action and see results quickly.
Today’s professionals understand the internet offers tremendous business opportunities but they lack practical strategies to take action. Existing resources are too technical, too simplistic or too expensive. Meanwhile, new tech-savvy competitors steal customers from under their feet. For these professionals, online profits seem unattainable.
"Webify Your Business" provides the solution. Short and concise chapters are presented in a deliberate and strategic sequence designed to maximize results. Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end, allowing the reader to take immediate action and see results quickly.
Patrick Schwerdtfeger is the author of “Make Yourself Useful, Marketing in the 21st Century” and the founder of Tactical Execution; an internet marketing company that leverages cutting-edge strategies to build credibility and exposure for its clients.
Patrick is an inspiring speaker who has given keynotes and workshops in the United States, Canada and Europe. At latest count, his podcasts have been downloaded over 50,000 times in 27 countries and his articles have been published on thousands of different websites.
Patrick is an inspiring speaker who has given keynotes and workshops in the United States, Canada and Europe. At latest count, his podcasts have been downloaded over 50,000 times in 27 countries and his articles have been published on thousands of different websites.
Define Your Business Model
1. Introduction ..........................................1
2. Develop Expertise ..............................4
3. Limiting Beliefs ...................................7
4. Problems + PAIN = Profit .................10
5. Value Proposition .............................12
6. Elevator Pitch .....................................14
7. Target Market .....................................17
8. List of Prospects ...............................21
9. Email Distribution Lists ...................24
Build an Effective Website
10. Keyword Ideas ................................28
11. Keyword Research .........................31
12. Positioning Statement ...................34
13. Website Development ...................37
14. Website Sales Function ................40
15. Website Cornerstone: Focus .......44
16. Website Cornerstone: Depth ........48
17. Website Cornerstone: Value .........52
18. Website Conversation ....................56
19. Email Marketing ...............................59
20. Expand the Frame ...........................63
21. Speak to Your Audience .................67
Participate in the Conversation
22. The Blogosphere .............................70
23. Blog Directories ...............................73
24. Outbound Links = Currency ...........76
25. Subscribe to Top Bloggers ............79
26. Social Bookmarking ........................82
27. Blog Carnivals ..................................85
28. Conversations are Markets ............88
29. Leverage Facebook .........................91
30. Leverage LinkedIn ...........................95
31. Leverage Twitter ...............................99
32. Social Media Mantras ....................102
33. Social Media Integration ...............105
Calibrate Your Online Identity
34. Google Analytics ...........................108
35. Understand Analytics Data ..........111
36. Internet Directories .......................115
37. Online Branding ............................118
38. Categorize Your Content ..............122
39. Beginner Content = Trust .............125
40. Intermediate Content = List .........128
41. Advanced Content = Revenue .....132
42. Killer Sales Copy ...........................136
43. Making Sales Online .....................139
44. Website Shopping Cart ................143
Drive Traffic to Your Website
45. SEO: Keyword Saturation .............147
46. SEO: Homepage Mentality ...........151
47. SEO: Link Building Tricks .............154
48. SEO: Diagnostic Tools .................158
49. Build Massive Credibility ..............162
50. Understand the Process...............166
51. Publish Articles Online ..................169
52. Post on Blogs & Forums ...............172
53. Post on Yahoo & Amazon ..............176
54. Upload Videos to YouTube ...........179
55. Online Classified Advertising .......183
56. Pay-Per-Click Advertising ...............187
57. Write a Press Release ...................191
58. Start a Group or Club ......................194
Conclusions and Execution
59. Wow Your Internet Audience ........198
60. Weekly Execution Plan ...................201
1. Introduction ..........................................1
2. Develop Expertise ..............................4
3. Limiting Beliefs ...................................7
4. Problems + PAIN = Profit .................10
5. Value Proposition .............................12
6. Elevator Pitch .....................................14
7. Target Market .....................................17
8. List of Prospects ...............................21
9. Email Distribution Lists ...................24
Build an Effective Website
10. Keyword Ideas ................................28
11. Keyword Research .........................31
12. Positioning Statement ...................34
13. Website Development ...................37
14. Website Sales Function ................40
15. Website Cornerstone: Focus .......44
16. Website Cornerstone: Depth ........48
17. Website Cornerstone: Value .........52
18. Website Conversation ....................56
19. Email Marketing ...............................59
20. Expand the Frame ...........................63
21. Speak to Your Audience .................67
Participate in the Conversation
22. The Blogosphere .............................70
23. Blog Directories ...............................73
24. Outbound Links = Currency ...........76
25. Subscribe to Top Bloggers ............79
26. Social Bookmarking ........................82
27. Blog Carnivals ..................................85
28. Conversations are Markets ............88
29. Leverage Facebook .........................91
30. Leverage LinkedIn ...........................95
31. Leverage Twitter ...............................99
32. Social Media Mantras ....................102
33. Social Media Integration ...............105
Calibrate Your Online Identity
34. Google Analytics ...........................108
35. Understand Analytics Data ..........111
36. Internet Directories .......................115
37. Online Branding ............................118
38. Categorize Your Content ..............122
39. Beginner Content = Trust .............125
40. Intermediate Content = List .........128
41. Advanced Content = Revenue .....132
42. Killer Sales Copy ...........................136
43. Making Sales Online .....................139
44. Website Shopping Cart ................143
Drive Traffic to Your Website
45. SEO: Keyword Saturation .............147
46. SEO: Homepage Mentality ...........151
47. SEO: Link Building Tricks .............154
48. SEO: Diagnostic Tools .................158
49. Build Massive Credibility ..............162
50. Understand the Process...............166
51. Publish Articles Online ..................169
52. Post on Blogs & Forums ...............172
53. Post on Yahoo & Amazon ..............176
54. Upload Videos to YouTube ...........179
55. Online Classified Advertising .......183
56. Pay-Per-Click Advertising ...............187
57. Write a Press Release ...................191
58. Start a Group or Club ......................194
Conclusions and Execution
59. Wow Your Internet Audience ........198
60. Weekly Execution Plan ...................201
